Digital Transformation in the Age of AI
Digital Transformation in the Age of AI
Since 1997, Coach A Co Ltd, a Tokyo-based leader in executive coaching and consulting, has revolutionized organizational development with a systemic coaching approach. Serving 80% large corporations listed on the Prime Market of the Tokyo Stock Exchange, Coach A has been a pioneering force in shaping corporate coaching dynamics in Japan.
Challenge
Opportunity
By adopting AI coaching, Coach A expects to triple its business and reach 1 trillion ¥ revenue in five years. This positions them competitively in the digital landscape and enables strategic market expansion and upselling opportunities. Addressing Coach A’s challenges could result in enhanced productivity and reduced turnover. Becoming a proactive AI leader in the Japanese coaching scene would lead to increased market share. Upgrading coaching expertise effectively and affordably positions Coach A for sustained success.

KEIKO HIRANO, EXECUTIVE
COACH AT COACH A
“Coach A has welcomed AI technology as a catalyst in their digital transformation journey. There are many coaches in the world, but fewer than 2000 Master Coaches can ask good questions. To become a Master Coach for the ICF, you need to have 25,000 hours of coaching experience. It’s very difficult to find such a coach.”
This is where Pandatron’s AI coaching has stepped in, providing the competencies of a Master Coach, but with distinctive advantages

BUSINESS COACH &
COACHING RESEARCHER
“The AI coaching solution is not only cost-effective, but it also offers round-the-clock service, eliminating the limitations of human fatigue and availability. This 24/7 accessibility provides a consistent and reliable coaching resource for employees, fostering a culture of continuous learning and development.”
Solution
The solution provided for Coach A was an AI coaching platform called Pandatron that can be scaled up to drive organizational change and support in this transformation. The partnership started in August 2023 with an expectation of renewal after the current contract period. The partnership started with all employees in September and is currently ongoing.
The Panda AI Coach, central to this transformative strategy, creates digital coaching interactions for regular and meaningful dialogues, facilitating discussion on work-related challenges.
These interactions have strategic intent built around a curriculum designed to achieve program goals. The coaching program was structured around monthly themes like “The Future,” “Sales,” and “Employee Engagement,” each designed to reflect various facets of the digital business landscape.
Development paradigms like coaching by ICF standards, systemic coaching, design thinking, and futures thinking were used, prompting employees to envision their roles in the context of a digitally transformed Coach A, thereby fostering a forward-thinking digital culture.
Results
The impact of AI coaching on the organization has been significant.
Coach A made the collaboration with Pandatron public, and in the first six months of working together, their stock price increased by 24%. Moreover, Coach A partnered with Pandatron to embed AI across their product offering and released three new AI-powered products. Monthly Insight Reports revealed Coach A initially faced a structural challenge where the work of coaches was not fully visible to supervisors, leading to a lack of recognition and transparency. The AI coaching innovation led to a restructuring of organizational projects, ensuring supervisors had direct oversight, addressing concerns of inadequate recognition from employees. The restructured oversight of projects reflects a digital shift, leveraging AI to enhance operational efficiency, recognition, and business impact. This transformation exemplifies the power of AI in reshaping businesses to thrive in the digital era.

CEO OF COACH A
“Coach A has welcomed AI technology as a catalyst in their digital transformation journey. There are many coaches in the world, but fewer than 2000 Master Coaches can ask good questions. To become a Master Coach for the ICF, you need to have 25,000 hours of coaching experience. It’s very difficult to find such a coach.”
Mr. Suzuki underscores the transformative power of AI coaching in enhancing individual well-being and fostering a positive organizational culture. Through strategic adoption of AI technology, Coach A has amplified their coaching capabilities, driving substantial improvements within their organization.
The AI coaching solution, Pandatron, has significantly impacted Coach A. The average retention rate of 81.33% (percentage of employees using Pandatron consistently long-term) signifies the solution’s high value to employees. The impressive completion rate of 80.5% for micro-sessions indicates the effectiveness of the program and the dedication of participants. This adoption of AI technology has not only improved employee engagement in the transformation process but also demonstrated Coach A’s commitment to innovation, enhancing its competitive edge in the business consulting and services sector.
Next Steps
Coach A’s strategic adoption of the AI coaching solution, Pandatron, has significantly accelerated their digital transformation journey. This innovative approach not only enhanced employee engagement and well-being but also fortified Coach A’s competitive edge in the evolving AI landscape. The partnership effectively demonstrates the transformative power of AI in reshaping organizational development, setting a promising precedent for the future of coaching.
Evaluating these results from an organizational and internal point of view, Coach A partnered with Pandatron in Japan to become a reseller of its AI solution. Consequently, Coach A signed Discover 21 in September, marking the beginning of collaborations with major corporations such as Mitsubishi, Panasonic, Abeam, Kameda Seika, and Eisai.
